Shotover Jet achieves Qualmark Gold in Sustainable Tourism

Shotover Rolfies hole spin

Media Statement

On behalf of Ngāi Tahu Tourism

31 March 2017


Shotover Jet has for the first time achieved a Qualmark Gold Sustainable Tourism Business award, with Qualmark confirming the experience as a ‘must do’ Queenstown activity.

 The Qualmark Gold Award recognises tourism businesses that set the highest performing standards across four categories: Economic, Environmental, People and Health and Safety. New evaluation criteria also identify businesses that focus on protecting what makes New Zealand unique and special.

 Ngāi Tahu Tourism Regional General Manager Jolanda Cave says the team is delighted to have achieved their first prestigious Gold Award.

 “We know that Qualmark places a lot of importance on customer feedback, and it has assessed that our customers’ comments confirm Shotover Jet as one of the ‘must do’ activities in Queenstown,” she says.

 “This award reinforces the quality of the connection we make for our customers, in delivering them memorable, unique experiences in one of the most beautiful places in Aotearoa.”

 Shotover Jet recently celebrated its 50th anniversary of continuous operation, and the business is still growing, hosting over 150,000 customers last year from around the world.

 As one of 11 iconic experiences owned by Ngāi Tahu Tourism, Shotover Jet operates in accordance with Ngāi Tahu values including manaakitanga (hospitality) and kaitiakitanga (stewardship).

 “Our focus on innovation and continuous improvement is not only for the benefit of our customers, but also for our environment and our team,” Mrs Cave says.

 “The Qualmark Gold Award is evidence of Shotover Jet’s commitment to protecting our beautiful natural environment, enhancing connections with our local communities, while also delivering a quality, safe experience for all visitors.”


 Dropbox link to images: click HERE

  1. Scenic image of Shotover Jet on the Shotover River
  2. Shotover Jet in action


Media contact:

Kirsty Phillips

General Manager Marketing, Communications & Customer Experience

Ngāi Tahu Tourism

021 916 050


About Shotover Jet

World famous as the ultimate jet boat experience, Shotover Jet has thrilled over 3 million people since 1965. Shotover Jet operates on an exclusive area of the Shotover River and is the only company permitted to operate within its spectacular canyons, carved out over the ages by a vast volume of fast flowing water. The very grandeur of this spectacular environment, less than 10 minutes’ drive from Queenstown, adds to the excitement and exclusivity of the Shotover Jet experience.

For more information, visit


About Ngāi Tahu Tourism

Ngāi Tahu Tourism is one of the largest tourism operators in Aotearoa, hosting more than one million customers every year across its 11 iconic businesses: Rainbow Springs, Shotover Jet, Guided Walks New Zealand, Dart River, Dart Stables, Franz Josef Glacier Guides, Glacier Hot Pools, Hukafalls Jet, Agrodome, Glacier Southern Lakes Helicopters and Earth & Sky (joint venture).

For more information, visit


About Qualmark

Qualmark is New Zealand tourism’s official quality assurance organisation, providing a trusted guide to quality travel experiences. Qualmark makes it easy for travellers to select high quality places to stay, things to do, and ways to get around. When you see a business displaying the Qualmark symbol you can be assured that the business has met stringent quality standards and environmental criteria - earning New Zealand tourism’s official quality mark.

For more information, visit